Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Wednesday, October 12, 2011

A photo of a naked and bloodstained murdered woman was shown on the front page of Turkey’s Habertürk Daily print edition last Friday, causing a social and media uproar.

The article was titled “The last point of violence against women”, and whilst there are daily reports of abuse and ‘honour-killings’, Habertürk has been the first to show a photo so graphic and uncensored. The photograph clearly shows the woman’s identity and the kitchen knife used to kill her that was still planted in her back.

Habertürk has been highly criticized by social media users, readers, celebrities, woman organizations, professional press organisations and even its own staff members, with some claiming violation of journalism ethics rules. Habertürk’s own staff columnist Balcicek Ilter said, “the photo of the violated woman on my newspaper’s front page is violence itself.” Habertürk reported her husband, 45, murdered the woman, 38, in Manisa. A mother of two children, they separated after he was abusive towards her, the paper said.

At a time where campaigns are targeting the issue of violence against Turkish women, Habertürk‘s editor-in-chief, Fatih Altayl?, believes this photo counters reduced sensitivity to violence amongst the public. “I would have used that image even if it was my own mother,” he said. Habertürk firmly believes they made the correct choice in publishing the photograph even when asked by woman’s advocacy groups to apologise. “We demand the resignation of the writer of this news and the person who approved it. We call for journalism in print and on TV that stands for the right perspective,” said Canan Güllü from the Turkish Federation of Women Associations (TKDF).

The Press Council convened Sunday to find a solution to this matter and its Secretary General, Dr. Hasan Sinar states that Habertürk has “ignored the Press Council and the Professional Press Principles” since mid 2009.

While this article has caught a lot of negative attention, there are supporters of Habertürk’s choice in using the photo. Serpil Sancar, head of Ankara University’s Women’s Issues Center agrees stating, “This photograph illustrates the violence women have to face. I don’t think showing the truth is bad. Seeing blood sets the conscience in motion.”

Since talking with Brussels over European Union membership in 2005, Turkey pledged to strengthen human rights and the protection of women. Earlier this year Human Rights Watch reported “Turkey’s flawed family violence protection system leaves women and girls across the country unprotected against domestic abuse.” The rate of female murders has increased 1,400% since 2004.

The Council of Europe’s commissioner for human rights, Thomas Hammarberg, is scheduled to be in Turkey currently. A report by Hammarberg earlier this year noted improvements in press freedom, but nonetheless claimed “There is a need for immediate measures to defend these rights [freedom of expression and the media] and support an environment of tolerance to accommodate opposing views.”

Tuesday, January 9, 2007

Prince Laurent of Belgium, the youngest son of King Albert II of Belgium, has been questioned last night by the federal police and is attending today’s court session in Hasselt in a marine fraud case that has gripped Belgian media since last December. He arrived in a Smart car and was accompanied by his lawyer and former politician Fred Erdman. The case turns around funds of the Belgian Navy that have been used to beautify the Prince’s villa in Tervuren. The Prince is expected to testify this afternoon.

In total, € 2.2 million was supposedly diverted from the marine’s purchasing services using false invoices. Roughly € 185 000 was allegedly used to paint the Prince’s villa, install lights in the garden, for the purchase of carpet and furniture, and for his secretariat and for animal clinics the Prince supports via his Foundation. Twelve marine officers and contractors are being accused of document fraud, collusion, bribery, embezzlement of government money etc. and could face 10 years in prison. The money was part of the budget that wasn’t spent at the end of the year, and which would flow back to the government if the army didn’t spend it.

The Prince, who is also an officer in the navy, is being treated only as a witness in this case, there have been no charges against him. The Attorney General in Hasselt Marc Rubens has said that there are no elements in the investigation that point to the fact that Laurent was aware of the affair, however several accused have contested this in the press. Technically, the villa is not the property of the Prince himself, but of the Royal Gift, which manages the real property of the Royal Family.

During his interview by the police last night, Prince Laurent stated that he needed funds to renovate his villa, and that Noël Vaessen, his adviser, told him the Navy could help him. The Prince stated that he thought it was legal, and that he had no reason to doubt his adviser.

Ex-Colonel Noël Vaessen was an adviser of the Prince between 1993 and 1999. Vaessen has declared in the media during the last month that the Prince actively participated in the fraud, and that he fears a cover-up. He said that the Prince was a demanding party in the operation, and that “he knew that we were arranging things to make his life and his work as comfortable as possible.” According to Vaessen, the Prince was in need of money to support a royal lifestyle, and “didn’t even have enough money to buy food.”

In 2001, Vaessen was discharged with honour from the army “for medical reasons”, but Defence Minister André Flahaut is investigating if there was no agreement to give him his pension in exchange for the fact that he wouldn’t incriminate the Prince. Vaessen also accused the Prince of other things, such as racing against the high-speed train TGV on a French highway. He has also incriminated Admiral Herteleer. Captain Johan Claeys, one of the accused, studied with the Prince and worked at the facturation services of the Navy in 1998 and 1999. One of the accused contractors, Marc Luypaerts, has told the press that the judge responsible for the investigation in Hasselt had forbidden him to speak about Prince Laurent.

Laurent’s status as a Prince has several judicial consequences for the trial. In Belgium, it’s against the law to incriminate the Royal Family during a trial. Also, the Prince is protected from judicial pursuit because he is also a Senator by law. Justice Minister Laurette Onkelinx has issued a Royal Decrete, which the King has signed while on holiday in Napels, which would make it possible for Princes to testify in a trial.

However, Public Prosecutor Erwin Steyls has chosen to have Laurent interrogated by the police last night in Hasselt. This was the first time during the last six years of the inquiry that the Prince was questioned. Today in the court, the Prosecutor defended the act of having him questioned outside the trial, saying that there were several procedural issues. First, the subpoena for the Prince wasn’t issued in time to be legal. Second, the details of the protocol to hear the Prince in court were not explained in the recent Royal Decrete, making it worthless -something Minister Onkelickx denied. Thirdly, nobody can be forced to testify against himself, and if the Prince were to make false statements under oath, he could only be sued for perjury. However, the court has decided to let him testify anyway this afternoon.

During the last month, the case has caused a several spin-off discussions in Belgium. One of the surprises during this period was the King’s Christmas Message, in which he referred to the case. The regional governments are now investigating and discussing their donations to the IRGT/KINT, an environmental organisation supported by Prince Laurent. But there is also an ongoing debate over the position of the Monarchy in Belgium. Some politicians are suggesting to limit the role of the Monarchy, and other think that only the King and Queen, the Crown Prince or Princess and the widow(er) of the King or Queen should receive state funding.

Thursday, December 13, 2007

Victoria Wyndham was one of the most seasoned and accomplished actresses in daytime soap opera television. She played Rachel Cory, the maven of Another World‘s fictional town, Bay City, from 1972 to 1999 when the show went off the air. Wyndham talks about how she was seen as the anchor of a show, and the political infighting to keep it on the air as NBC wanted to wrest control of the long-running soap from Procter & Gamble. Wyndham fought to keep it on the air, but eventually succumbed to the inevitable. She discusses life on the soap opera, and the seven years she spent wandering “in the woods” of Los Angeles seeking direction, now divorced from a character who had come to define her professional career. Happy, healthy and with a family she is proud of, Wyndham has found life after the death of Another World in painting and animals. Below is David Shankbone’s interview with the soap diva.

Saturday, August 19, 2006

Ford has announced sweeping cuts of 21% (168,000 units) in its US and Canadian production, resulting in the partial closure of ten of its plants during the fourth quarter. The measure comes on top of existing turnaround plans announced in January, in which 25,000 to 30,000 positions should be cut and 14 plants closed by 2012.

Ford is the world’s third-largest automaker and the U.S.’s second-largest. However it has in recent years been struggling with poor profitability and shrinking market shares. In 2005 it lost $1.6 billion and recently the company reported a second quarter loss of $254 million and a 34% year-year decline in sales for the month of July.

George Pipas, director of sales analysis at Ford, points to rising gas prices having negative impact on the sale of the companies SUV lines as well as its sales leader, the F-series pickup truck as being the direct cause of the latest initiative.

So far the following plants are thought to be affected:

• St. Thomas Assembly of St. Thomas, Ontario, Canada
• Chicago, Illinois
• Wixom Assembly Plant of Wixom, Michigan, Michigan
• Louisville Assembly of Louisville, Kentucky
• Michigan Truck Plant of Wayne, Michigan
• St. Paul, Minnesota
• Kansas City Assembly of Kansas City, Missouri
• Norfolk Assembly of Norfolk, Virginia
• River Rouge Plant of Dearborn, Michigan

Ford’s stock fell 17 cents (2.1%) to $8 on the New York Stock Exchange.

Tuesday, March 7, 2006

Australian Greens Senator Bob Brown today called for a ban on junk food advertisements during times that children are watching TV. In a press release, the Senator referred specifically to the previous night’s episode of Four Corners.

“The extensive use of psychologists to analyse little children’s responsiveness to TV advertising, including how best to influence parents to buy goods by ‘nagging’ from children, is exploitation without honour,” Senator Brown said.

The documentary, entitled How The Kids Took Over, investigated the increase in marketing to children, who “have a say” in AU$700 billion worth of spending each year. “The marketing assault is aimed not only at getting children to spend. Even companies who market adult products, such as cars, are enlisting children to help persuade their parents to buy the ‘right’ brand,” the program summary said.

In the past the Government has rejected such calls. It recently launched a $6 million advertising campaign encouraging children to exercise an hour each day.

Senator Brown says he plans to propose a Senate Inquiry.